The foundation
Filtered water
A neutral base that lets the dairy and palmetto honey set the flavor. It helps create a drinkable texture.
The shake / 12 fl oz (355 mL)
Palmetto Honey Protein Shake. A creamy, refrigerated shake built around a full serving of honey and a 32g protein target.
Current prototype. Formula in development; finished-product testing is still pending.

Every ingredient has a job.
The foundation
A neutral base that lets the dairy and palmetto honey set the flavor. It helps create a drinkable texture.
Creamy dairy
Milk gives the drink its creamy character. Ultra-filtration concentrates milk protein while reducing some of the milk’s lactose; the finished drink is not being marketed as lactose-free.
The protein
Whey concentrate adds dairy protein to the milk base. It retains some milk fat and lactose, and suits the creamy flavor we want in this formula.
The main event
A full serving of real honey brings sweetness, character and carbohydrates. Its sugars count as added sugars in this beverage.
A subtle finish
A light vanilla note rounds out the milk and honey. It supports the honey instead of covering it up.
The balance
A small amount rounds out the sweetness and helps the flavor feel balanced.
Current ingredient direction
Filtered Water, Fat-Free Ultra-Filtered Milk, Whey Protein Concentrate, Palmetto Honey, Pure Vanilla Extract, Sea Salt.
Contains: Milk.This is not a final production label. The commercial ingredient statement will include any required subingredients from our milk, whey and vanilla suppliers.
Protein shake, with a point of view.
Ultra-filtered milk and whey concentrate work together in this prototype. Our goal is a creamy protein shake with honey at the center, rather than a protein number at the expense of flavor.
Our formulation principles: no artificial sweeteners, no gums, no preservatives and no artificial flavors. Commercial ingredient specifications are still being finalized.
How we’re developing it →Per 12 fl oz bottle / calculated estimates
Estimated, pending testing. Not a verified Nutrition Facts panel.
Added sugars are included within total sugars, not added on top. Honey is the source of the estimated 16 g of added sugars. Final values depend on commercial specifications and nutritional analysis.
Our target formula
What we choose instead
Palmetto honey brings the sweetness, signature flavor and carbohydrate fuel. We pair it with high-quality dairy protein and a straightforward ingredient list.
Formula in development. These exclusions describe our target formula; commercial supplier subingredients and the final label are still being confirmed. Contains milk.
Compare the labels →Everyone’s invited.
Get beeast development and launch updates.
Formula in development. Finished-product testing is still pending. Not yet available for purchase.