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The shake / 12 fl oz (355 mL)

Real honey.
Real protein.
Full disclosure.

Palmetto Honey Protein Shake. A creamy, refrigerated shake built around a full serving of honey and a 32g protein target.

Current prototype. Formula in development; finished-product testing is still pending.

beeast Palmetto Honey Protein Shake packaging concept
Packaging concept. Formula in development.

Every ingredient has a job.

Look inside.

01

The foundation

Filtered water

A neutral base that lets the dairy and palmetto honey set the flavor. It helps create a drinkable texture.

02

Creamy dairy

Fat-free ultra-filtered milk

Milk gives the drink its creamy character. Ultra-filtration concentrates milk protein while reducing some of the milk’s lactose; the finished drink is not being marketed as lactose-free.

03

The protein

Whey protein concentrate

Whey concentrate adds dairy protein to the milk base. It retains some milk fat and lactose, and suits the creamy flavor we want in this formula.

04

The main event

Palmetto honey

A full serving of real honey brings sweetness, character and carbohydrates. Its sugars count as added sugars in this beverage.

05

A subtle finish

Pure vanilla extract

A light vanilla note rounds out the milk and honey. It supports the honey instead of covering it up.

06

The balance

Sea salt

A small amount rounds out the sweetness and helps the flavor feel balanced.

Current ingredient direction

Filtered Water, Fat-Free Ultra-Filtered Milk, Whey Protein Concentrate, Palmetto Honey, Pure Vanilla Extract, Sea Salt.

Contains: Milk.

This is not a final production label. The commercial ingredient statement will include any required subingredients from our milk, whey and vanilla suppliers.

Protein shake, with a point of view.

Made for
the whole bottle.

Ultra-filtered milk and whey concentrate work together in this prototype. Our goal is a creamy protein shake with honey at the center, rather than a protein number at the expense of flavor.

Our formulation principles: no artificial sweeteners, no gums, no preservatives and no artificial flavors. Commercial ingredient specifications are still being finalized.

How we’re developing it →

Per 12 fl oz bottle / calculated estimates

Prototype nutrition

Estimated, pending testing. Not a verified Nutrition Facts panel.

Calories
≈ 230–235
Protein
≈ 32 g
Total carbohydrate
≈ 21–22 g
Total sugars
≈ 20 g
Includes added sugars from honey
≈ 16 g
Total fat
≈ 3 g

Added sugars are included within total sugars, not added on top. Honey is the source of the estimated 16 g of added sugars. Final values depend on commercial specifications and nutritional analysis.

Our target formula

What we choose
not to use.

  • No Sucralose
  • No Acesulfame potassium (Ace-K)
  • No Stevia
  • No Cellulose gum
  • No Cellulose gel
  • No Carrageenan
  • No Artificial flavors
  • No Phosphate stabilizer system
  • No Added vegetable oil
  • No Preservatives

What we choose instead

A full serving.
Of real honey.

Palmetto honey brings the sweetness, signature flavor and carbohydrate fuel. We pair it with high-quality dairy protein and a straightforward ingredient list.

Formula in development. These exclusions describe our target formula; commercial supplier subingredients and the final label are still being confirmed. Contains milk.

Compare the labels →

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Formula in development. Finished-product testing is still pending. Not yet available for purchase.